The Rockwater
DESIGN STYLE: elegant, timeless & classic
PROJECT type: BRAND & WEB DESIGN
project scope:
+VISUAL identity
+web design
+web development
Anita and her family built the Rockwater barn on their property in 2021 with a desire to share their love of their land with others. They hired Hone to take the venue online and build a digital home that could connect with their ideal clients, selling their packages and informing interested parties. Their goal was to target couples who were looking for an intimate ceremony with a mountain view, and aimed to target those in surrounding big cities.
project objective:
Our goal for the visual identity system was to create a sense of elegance to balance the rustic feel of the barn. We selected classic fonts to evoke a sense of timelessness, and paired with a handwritten script as a nod to the creativity and personalization that comes with designing and planning a wedding. Using cool blues and classic white tones, we used color to soothe the couples worries and stressors that might come up throughout the wedding planning process.
BRAND EXPRESSION CONCEPT GOAL:
Anita's family has viewed this mountain ridge for generations from various parcels of land throughout the area. She wanted to incorporate the ridgeline as you see it from all ceremony sites on the property. We used a thin and simplistic line style to recreate the mountain ridge in the primary logo.
DESIGN NOTES
