Emily came to us looking to expand her brand story, further develop her visual brand identity and match the evolution her business has experienced over the last decade with the expression that’s connecting her with her ideal clients.
Emily’s brand was moving through a beautiful evolution after her many years in business. We were repositioning her business to calibrate her work with new offers, more aligned with her outcomes and connection points with her ideal client. Emily’s connection to the moth was meaningful – as moths symbolize transformation: the transformation she has undergone, her work has undergone, and the massive transformation she offers her clients.