Full On Learning Design

project scope:
+mini brand strategy
+brand identity
+course brand identity

Erin came to us looking to establish her business for the first time – a refined brand identity that would express her expertise and connect with aligned clients. Her work creates a sense of spaciousness in her clients lives, as she helps them expand their impact from one to many, taking their 1:1 business models to group settings. 

A ripple in the water was a visual she referenced often when forming the vision for her business. One touch of the water allows this one action to turn into many circles that ripple out over the water. We used the timelessness of a monogram alongside the movement of the water to craft her brandmark, and the visual identity of her business – calling on calming colors to really ground the ideal client in the emotional transformation her work provides. 

BRAND EXPRESSION CONCEPT GOAL:

Brannan is so much more than a designer, I can’t recommend her enough. As someone who is just starting out on their entrepreneurial journey, Brannan was the absolute best person to work with. She asked so many thoughtful questions that challenged me to get very clear on all aspects of my brand, not just a logo. The design day was so enjoyable as Brannan explained every step along the way and helped me to craft a brand suite I am so proud of. I also utilized Brannan’s Mini Brand Strategy session to discuss social media which has been a huge challenge for me. She not only helped me with strategy, but built my confidence in sharing my message in an authentic way. I know this partnership with Brannan and Hone Creative will be a relationship for years to come.

- ERIN fallon, full on learning design