Living Light Acupuncture

project scope:
+naming
+brand strategy
+VISUAL identity
+photography direction
+social media templates
+web design
+web development
+business to brand blueprint

Jenna came to us after a decade in business, looking to rebrand. We started from the ground up, revamping and renaming her business. Her previous business offered up a clunky brand experience. We channeled her new vision in a warm, soothing and peaceful brand identity, that has allowed her to book aligned clients who are ready for true healing, crafting a long-lasting relationship that allows her gifts space to impact and expand.

After our Brand Strategy workshop and reviewing Jenna's client's feedback, we noticed her previous brand identity didn't quite capture her warmth or the depth of her work's power. Jenna's acupuncture and healing work is very hands-on in nature, and requires both empathy and understanding. An overarching goal for the brand expression was to evoke a sense of warmth and comfort, ensuring her clients they are safe in her hands. 

BRAND EXPRESSION CONCEPT GOAL:

Words can never express my gratitude for your creative gifts. You have transformed my business into a brand, and it feels like home! You're the best!!!

- jenna mandzuk, living light acupuncture