Natalie Damiano

project scope:
+VISUAL identity
+photography direction
+course materials
+social templates
+web design
+BRAND DEVELOPMENT RETAINER

Natalie came to us looking to rebrand her business, as she'd spent the last few years improving her client experience, refining her services and honing her skillset. Additionally, she wanted to solidify a new branch of her brand in the form of a group coaching program and course. She hired us to create a new visual expression to match the shift in target audience and expansion of her offerings, as well as to lay the visual foundation for the course materials. Our overarching objective was to craft a brand that not only matched the quality of service she provided to her in-person clients, but that also spoke to and connected with her future mentees and showcased the high-end experience she was selling.

Natalie nails her in-person client experience, considering her client's every need at those critical touch points. Our goal was to craft a brand identity that looked and felt high-end, that embodied the quality of her services, and spoke to the high touch coaching program her mentees were given. In both her client and mentee relationships, she needed her brand to embody a sense of elegant timelessness, so her clients knew she'd be there for the long haul.

BRAND EXPRESSION CONCEPT GOAL:

Working with Brannan has been one of the best investments I’ve made in my business. Over the course of a year and a half, she helped me build and refine my website, create an online course, and develop a brand that truly feels like me. I absolutely love it. She took her time, deeply understood my needs, and didn’t just create a 'business' brand — she built a personal brand that fully reflects who I am. I highly recommend working with her.

- natalie damiano, natalie damiano coaching