Bloomin' Mamas

project scope:
+ brand strategy
+ VISUAL identity
+ photography direction
+ brand messaging
+ Copywriting
+ web design
+ web development

Laura spent her first few years as a doula training under other skilled doulas. In her time under mentorship she found her area of expertise, and wanted to build a business on her unique approach. She hired Hone to help craft a strategic online presence that would connect with her ideal audience and convert them into paying clients. It was important to her business model that she aligned with her clients on approach, expectations and service offerings. Her goal was to target families who were looking for validating, empowering and nourishing postpartum care, and create a website that showcased these unique differentiators. 

Our goal for the visual identity system was to embody the peace, ease and care that Laura brings to her work. When considering her ideal client's state in their search, we needed a peaceful and easy to navigate site to support their journey. We selected simplistic and classic fonts to support the vision. Using soft and bold tones, we used color to soothe the potential worries and stressors that they might experience as they prepare for parenthood.

BRAND EXPRESSION CONCEPT GOAL:

I hired Hone to establish my brand as a Postpartum Doula, and I can't express enough how thrilled I am with the entire experience. Brannan demonstrated a keen understanding of my vision, helping to craft branding, a color theme, and overall brand persona that truly resonated with my goals. Our work was insightful and collaborative. I am beyond delighted with the end result - it's more than I ever dreamed of! I wholeheartedly recommend Brannan to anyone looking to infuse passion and professionalism into their brand!

- laura croley, bloomin mamas