Bloomin' Mamas
DESIGN STYLE: ORGANIC, EARTHY & HUMAN
PROJECT type: BRAND strategy, brand identity & web design
project scope:
+brand strategy
+VISUAL identity
+photography direction
+brand messaging
+Copywriting
+web design
+web development
Laura spent her first few years as a doula training under other skilled doulas. In her time under mentorship she found her area of expertise, and wanted to build a business on her unique approach. She hired Hone to help craft a strategic online presence that would connect with her ideal audience and convert them into paying clients. It was important to her business model that she aligned with her clients on approach, expectations and service offerings. Her goal was to target families who were looking for validating, empowering and nourishing postpartum care, and create a website that showcased these unique differentiators.
project objective:
Our goal for the visual identity system was to embody the peace, ease and care that Laura brings to her work. When considering her ideal client's state in their search, we needed a peaceful and easy to navigate site to support their journey. We selected simplistic and classic fonts to support the vision. Using soft and bold tones, we used color to soothe the potential worries and stressors that they might experience as they prepare for parenthood.
BRAND EXPRESSION CONCEPT GOAL:
Laura's love and care towards life after birth guided our approach to the visual identity system and custom iconography. We selected a lily for it's representation of rebirth and new life. We used a thin line illustration style to showcase the careful attention that Laura uses in her approaches to her work, and to showcase the human qualities behind the business.
DESIGN NOTES
