Laura hired us to help build the foundational elements of her brand. She’d been in business on her own for about 6 months and operating as a doula for even longer. She came to us clear on who she wanted to serve and how she shows up in her work. Using her unique approach and her desired target clientele, we crafted a warm, comforting and nurturing brand. We considered her desired audience’s phase of life and state of mind when seeking out support, and crafted messaging and built a brand around what we knew would allow them to feel at home when they came across her brand.