Rhianna May Weddings
DESIGN STYLE: ORGANIC, coastal & simple
PROJECT type: BRAND DESIGN
project scope:
+brand strategy
+BRAND MESSAGING
+VISUAL identity
+web design
+web development
+PDF DESIGN
Rhianna came to us to help craft a professional brand for her elopement photography business. She operates in multiples countries and wanted to tie her Australian heritage and her Italian residency into her brand identity, to connect with the audiences she services in both locations. Her brand is built on adventure and a desire to serve those truly in love and wild at heart, who are ready to break the rules, dream outside the box, and live out their own unique vision of their very best day.
project objective:
Our goal for the visual identity system was to embody the elements of an Italian summer: fun, carefree and adventurous. Rhianna's photography is the main showcase of her brand expression, so finding a balance between a storytelling and minimalistic vision was a primary objective for our work.
BRAND EXPRESSION CONCEPT GOAL:
We utilized an organic illustration style to speak to the humanistic values the brand holds. Using colors and illustrated icons to embody the warmth of summer and the ocean, engaging the senses of the clientele who desire to marry on the coast of Italy. Utilizing a simple, timeless typography will allow the brand to age and grow with ease, and support the rich photography Rhianna takes, and the custom illustrations designed.
DESIGN NOTES
