Brand Identity Services: What To Expect

Although it may feel like an extension of ourselves as small business owners, your brand is an entity in and of itself. It’s important to establish your business’s own visual and verbal characteristics to make it recognizable and sustainable. That is where brand identity and strategy come in. Let’s dive into the details of brand identity services, what they include, and how it works.

What is a brand identity?

Think of your brand identity as the visual and tonal persona for your business and how you want to be perceived by your target audience. Everything from your logo to your color palette and copywriting will be informed by your brand identity. 

What does brand identity encompass? 

Yes, this includes all visual elements, but these just accomplish aesthetic purposes. Beyond the visual, your brand identity also encompasses your strategy including your purpose, values, story, and mission. These will serve as the foundation for your brand and the guiding light for your business as you grow and develop. Every decision you make, every launch, post, and client communication should be aligned with your brand’s identity.

That’s why it’s so important to define these pieces of your brand well and early on. Establishing these things will likely take a lot of time, effort, and reflection. That is why a brand designer and strategist can be so helpful — they have the tried-and-true frameworks to distill these parts of your brand and translate them into strategic direction to guide your business for years. 

At Hone, we offer two separate services to encompass the different aspects of your brand identity. Our first offering includes just brand identity, where you provide the strategy in a questionnaire. Our more comprehensive package includes deliverables for both brand identity and brand strategy. 

What are common brand identity elements?

As a brand design studio, we focus on cohesive brand strategy and visuals. Our most popular brand identity service includes a full set of brand visuals and a foundational strategy for your business.

Brand identity + strategy packages include:

• Brand voice + tone
• Brand purpose
• Brand values
• Brand story
• Brand positioning
• Primary logo
• Secondary logo
• Submark
• Typography suite
• Color palette
• Brand book

Ideal for businesses who:

• Are familiar with their ideal audience and want to align with them better
• Feel ready to reposition their brand
• Want to establish their brand’s direction for the years ahead

Brand identity packages include:

• Primary logo
• Secondary logo
• Submark
• Typography suite
• Color palette
• Brand book

Ideal for business who:

• Are in the first few years of business
• Need to prioritize their budget and timeline
• Are still learning about their audience and positioning 

More extensive brand identity services could also include essential collateral design for things like your business cards or email signature, or brand style guides to ensure cohesive messaging throughout your brand, regardless of who creates it. 

Brand identity add-ons:

Copywriting SEO Photoshoot Direction Social Templates Newsletter Design / Email Templates Branded Templates Packaging Print Materials Merchandise

Lead Magnet Design Internal Documents Presentations PDF Design  Illustrations Podcast Design Sales Page Design  Ads Design Brand Consulting

Speak to your brand identity designer to see which inclusions will make the most sense for your business.

What is the process for brand identity services?

We offer two packages for brand identity: Brand Intensives and Brand Strategy + Identity. Our base process is split into two phases and takes about two weeks.

Phase one: Brand exploration and creative direction

For the Brand Intensive process, we’ll start with a mini brand workbook to kick everything off. Brand Strategy + Identity process starts with an in-depth brand workshop call.  Here we’ll explore the core of your business: your values, purpose, and goals. From there, we’ll align the creative direction for your visuals. This is when you can share any inspiration you have, then we’ll define the path that will be most authentic to your brand and ideal audience.

Phase two: Visual identity creation and delivery

You’ll receive the first iterations of the creative concepts in the second week. We’ll refine these until a singular direction comes into focus, then hone your identity around those. After a few adjustments, we’ll finalize the brand identity elements so they are ready for use for years to come. 

Brand identity services examples:

Have more questions about brand identity services? 

As a brand design studio, we prioritize personalized insights and meaning with every project. This is the key to enduring brands. If you’re ready for the next evolution of your brand, send us a note and we can talk about the strategic possibilities together. You can also learn more about our web and brand design services here.