Although it may feel like an extension of ourselves as small business owners, your brand is an entity in and of itself. It’s important to establish your business’s own visual and verbal characteristics to make it recognizable and sustainable. That is where brand identity and strategy come in. Let’s dive into the details of brand […]

In the wedding industry, first impressions matter. For venues, the right branding doesn’t just showcase a location — it captures a feeling. A thoughtful logo and brand identity can speak volumes before a couple even steps foot on the property. When Anita and her family reached out to us to bring The Rockwater’s brand to […]

When working with a brand designer, you can expect a selection of logo variations as part of your deliverables. Let’s review the different types of logos and why each plays an important role in your business’s visual identity. (Plus, we know how confusing industry jargon can be, so we’re going to clarify the terms and […]